Dry January – What Is It
The History Behind Dry January Dry January, as we know it today, is a relatively new fad. It fits into the first month of the year well, with the prominence of health and wellness practices coinciding with New Year’s resolutions. Additionally, bars across the world typically see their worst performance of the year following months of overspending and overindulgence throughout the holidays. Dry January, a challenge in which social drinkers …